This brand turns panels into illusions thanks to virtual reality.
Sodimac, a company specialized in building and furnishing, created this in Peru.
This original and unbelievable idea was realized in collaboration with the McCann Lima Agency.
On a motorway, in full traffic, the brand distributed Google Cardboard headsets to drivers. By using them, passengers were able to see furniture and ustensils of the brand in place of the usual displays. An excellent idea that combines a positive image with the brand while advertising its products.